My Story

Over the last decade, I built a company from an apartment closet side hustle to $30M+ in sales. We grew fast, landed on the INC 5000 list three times—once as high as #256—and were recognized by most major media outlets like CNN, Forbes, ABC, and so on.

From the outside, everything looked great. But 400 days ago, I broke. I was carrying the weight of my business every second of the day. At night, my mind would loop from cash flow issues, to people issues, to trying to close deals, to losing big customers, and on and on and on—often until the morning. Usually solving nothing.

I couldn’t sleep. I was guilty at home because my mind was on work, and guilty at work for not being home. I was surrounded by people but completely alone. I wanted out. I wanted it all to stop. Dying felt simpler than going on.

I made a desperate decision to change everything, even if it meant walking away from my business that I spent a decade to build. What good was a business if I was dead? Especially a business I didn’t  love anymore. That shift changed my life.

I spent $4000 per month on expensive coaching, therapy, and wellness. I implemented massive change. My separation from the business grew, I found more freedom, and my life improved significantly. For the first time I had options.

Eventually, I made the decision to sell and exited my business. This was only possible because I dedicated myself to the difficult work of destroying and rebuilding my relationship to the business. I  realized that 20% of the tactics and strategies implemented created 80% of the positive change. Now I share those with founders who felt trapped like I did.

If you are interested in hearing more about my journey and how I help founders, check out the Founder Rehab program or my 1:1 private coaching services below.