Lonny James

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    • Untrappedin90
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Lonny James

Lonny JamesLonny JamesLonny James
  • Home
  • Untrappedin90
  • Coaching
  • Entrepreneurship Vlog
  • Press
  • Podcasts
  • Contact

Performance Coaching

Harmonious Business Growth Without Compromising Your Well-being

Are You Feeling?

  • Trapped -  Stuck in your situation with no feasible way out.


  • Overwhelmed -  The weight of your business is on your shoulders.


  • All over the place - The loop thinking in your brain is incessant.


  • Unable to see the positive - The excitement and joy in your life seems to have burnt out.


  • Resentful - All the people in your life seem to let you down.


  • Running Away - Fantasizing about hopping in your car and driving into the sunset.


  • Inability to let go -  You care so deeply about what you have built that you are constantly lost in your thoughts.


  • Perfectionism - Everything has to go exactly as you planned or it's not right.


  • Burnt - You're on the verge of throwing in the towel.


  • Out of control - Using substance or behaviors to mask the pain of the present.

Guiding CEOs and Key Executives to:

  • Scale their businesses seamlessly without losing sight of personal health and happiness.
  • Cultivate mental resilience and mindfulness to lead with clarity, acceptance, and accurate perspective.
  • Break free from destructive behaviors and patterns, with a special emphasis on overcoming negative behaviors and/or destructive outlets like alcohol and substances.
  • Advance as inspirational and balanced leaders, capable of nurturing growth without burnout.
  • Pursue and achieve personal aspirations beyond the business sphere.
  • Craft a vision for true fulfillment and develop a strategic plan to realize it.
  • Embark on a post-transition phase with confidence and purpose.
  • Create a lasting legacy that reflects your deepest values.

Hi, I'm Lonny - Here is What To Expect

If you answered yes to one or more of those questions, we may be a good fit. I accidentally discovered my passion for coaching after founding, scaling, and successfully delegating my responsibilities within my companies. Achieving a 3-time Honoree for the Inc 5000 Fastest Growing Companies and Utah 100, I've navigated the rollercoaster of entrepreneurship and high-pressure corporate positions. I have founded and exited. I bring a specialized approach to coaching CEOs, key executives, and leaders seeking to improve their relationship with work, family, and self.


 The approach consists of building a sustainable operating framework that restructures our role within our jobs / businesses. Through this framework we rewire our perspective, behaviors, and thinking to achieve the fulfilling & more balanced life we have always wanted. We also achieve our goals along the way as success and sustainability are not mutually exclusive.

Client Testimonial

"Through our sessions, I've gained clarity on both personal and professional challenges, from family life to high-stakes business decisions. He's not just a mentor, but a true partner in your journey. What sets Lonny apart is not just his expertise, but his personality. He's a genuinely fun and interesting guy who's succeeded in so many areas of life."


— Mac Cameron, CEO & Founder, Spokbee.com

Client Testimonial


"Lonny is not only a great person, but also receives my highest recommendation as an executive coach and mentor, specifically for those dealing with the stresses that CEO's face. He knows what it takes to be a successful CEO, coupled with his experience in selling and running companies, both of which were incredibly helpful to me. He provides great insight, but also doesn't waste your time talking about himself. He has a genuine desire to help you think through your problems and issues and stay on a path to solve them in a healthy way."


— Shawna Rasmussen, Partner, Clark Rasmussen Taylor, CPAs

Ideal Client

  • Between $500,000 and $10M in annual revenue
  • Have a team of 5-50 employees
  • Been in business 3-10 years
  • Founder, CEO, or Key Executive position within the company.

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